A nature-led identity for a range of popular Spanish wines by winemaker Carlos Rodriguez. Using crafted textures and cohesive finishes to reflect an expressive winemaking style.
Aiming to bring consistency across Carlos Rodriguez’s entire range, the CR identity was reimagined to align with the nature-led look I established for MORUM. The previous labels lacked visual cohesion and didn’t reflect Carlos’s expressive, hands-on winemaking style.
The biggest logistical challenge was unifying dry goods, textural finishes (like foils and varnishes), and label positioning across multiple wines.
With the range spanning regions such as Campo de Borja, Cariñena, Rías Baixas, and Ribera del Duero - each with its own production setup, and its own bottle shape and size - I worked closely with several wineries to ensure consistency.
The result is a cohesive, accessible range that stays rooted in nature while elevating shelf presence. Over time, it’s become a mainstay of the Naked Wines portfolio and a customer favourite, with millions of bottles sold in the UK and US.
