The Challenge
For Naked Wines’ Christmas advent calendar, the challenge was to dial-up the festive feel and create something that felt premium, sleek but most importantly – special.
The Result
Using a simplified, rich colour palette and ornate typography, I created a design that felt considered and celebratory. The gold foil details, soft-touch finish of the box, and attention to detail across all 24 cartons helped elevate the experience – justifying the price point and making a strong impression both in hand and on screen. Each of the 100ml cartons included clear, useful tasting notes and a photo of the actual bottle to make repeat buying easy.
The calendars sold out quickly and were featured widely on social media and in the press including The Sun, Grazia, The Independent and Olive Magazine, who praised the format’s compact size, recyclable design, and gifting appeal.
