Christian Patat Wines
Sicily & Italy
Since the launch of Christian Patat’s Appassimento, it has become Naked Wines UK’s best-seller, with millions of bottles sold and hundreds of thousands of customer reviews.
Using ribbed paper (Fasson Canal Blanc), embossing, and hot foil, the design features a clean, structured layout and a slightly quirky custom typeface. I’ve designed consistently across the range, helping to establish strong brand recognition and contribute to its long-term success.
What began as a single wine has, over a decade later, spanned a 15-SKU portfolio, including boxed wines, magnums, and a series of Sicilian varietals, making it one of Naked Wines’ most recognisable and commercially successful brands.
